One Clara goes to Clara.com while another skips – Domain Name Wire

The company that used clara.cc moved to .com.

A company moved from clara.cc to clara.com.

First names are becoming more popular options than brand names. Earlier this year, Crunchbase identified first names as a trend in branding, citing successful companies like Mona, Marvin or Otto. There’s also Alan, the unicorn digital health brand, and Jerry, the well-funded AI brand.

Here’s another example, and it shows how when your name is common, you need to be the first to hit.

This month, a London-based company called Clara raised $3.5 million to add to its existing $2.1 million in funding. The legal services provider has been around since 2018, and with this funding, you’d think a domain name upgrade would be on the cards, which would see Clara move from Clara.co to Clara.com.

But it’s too late. This company was beaten to death by another Clara, an end-to-end spend management provider for Latin American businesses. This Clara has raised $158.5 million in funding since its inception in 2020, including a $70 million Series B round that closed in December 2021. In this case, the Clara brand name is more likely to mean “clear ” in Spanish.

The company moved from Clara.cc to Clara.com and moved its website to its new domain.

Clara.com changed hands three years ago when domain investment portfolio Telepathy, Inc. acquired the name of its former owner, a defunct startup.

According to Whois history, Clara purchased Clara.com earlier this year, with the domain moving from Dynadot to a GoDaddy protected account in February 2022.

Given that Clara is a company targeting an international audience in much of South America, it makes perfect sense for the company to invest in its exact match .com, the globally recognized gTLD.