top-level domain gets a major makeover new owners of the TLD – industry veterans of the domain Mount Cahn, I f Neumann
and Scott Fruitin tandem with the public accelerator-incubator Digital Asset
Monetary Network, Inc.. Under their leadership, .HipHop was reintroduced with lower wholesale pricing and an end-user focused marketing strategy.
Known collectively as Point Hip Hop, LLCthe new owners bought the rights to exploit .HipHop from A register
in June 2021 and received formal ICANN approval in March 2022. With very little marketing to end users since the initial launch in 2014, combined with relatively high registration prices, the .HipHop gTLD has been little adopted by registrars and end users. However, the hip-hop movement continued to grow exponentially
meanwhile, as recently evidenced by the 2022 Super Bowl Halftime Show with Dr.Dre, To spy Dog, Eminem, Mary J. Blige, Kendrick lamar and 50 cents.
Dot Hip Hop, LLC intends to capitalize on the popularity of hip-hop while lowering the standard wholesale registration price per 80%and aggressive marketing directly to potential end userswhich include DJs and MCs, songwriters and musicians, creative writers, digital artists and NFT creators, dance studios and dancers, recording studios, music
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labels, the fashion and apparel industry, promoters, events, marketing agencies, activists, fans, and more.
Of the society stimulus announcement noted, “Hip-hop is, and always has been, more than music. Hip-hop represents an eclectic culture, which has defined many generations around the world for nearly 50 years, and will continue to do so for many years to come.”